Orange Super Me

Orange 4G "Super Moi" | Interactive Flagship Installation
As part of the Orange 4G "Super Moi" campaign, we developed an interactive experience deployed at the Orange flagship store on the Champs-Élysées in Paris. The installation invited visitors to transform into "superheroes" through an augmented digital silhouette. When a passerby walked in front of the window, their shadow was projected as a superhero's silhouette, mimicking their exact gestures and poses in real-time. This playful interaction successfully turned the storefront into a high-engagement focal point on one of the world's most famous avenues.