La pince Qwartz

Qwartz Shopping Center – Digital "Gift Machine"
Installation To drive customer data acquisition, we developed an interactive "Gift Machine" for the Qwartz Shopping Center. Users were invited to fill out a digital registration form to unlock a session on a virtual claw machine. I engineered the experience using a real-time 3D physics engine, allowing users to control a mechanical claw via touch-sensitive buttons to grab prizes. The distribution was managed by a sophisticated backend algorithm that calibrated win rates based on foot traffic and remaining stock. The administration team could monitor leads in real-time through a dedicated web interface.

• Performance Metrics: 5,000 participants in 10 days, resulting in 4,860 verified emails and 1,250 winners.