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ref. 2017-ma-01 · michelin / kiss the future

Michelin AR

2017 shipped
Michelin AR

AR Experience & Interface Design: Specialized in creating seamless Augmented Reality experiences, combining intuitive UI/UX design with robust technical development to merge digital content with the physical world.

Michelin XR Experience – Frankfurt Motor Show Developed a bespoke AR mobile application to showcase Michelin’s integrated RFID technology. The app enabled real-time data visualization via interactive UIs, allowing users to scan exhibition elements and instantly access complex tire performance metrics and high-tech features.