Traits d'union

For RATP’s "Trait d’Union" campaign, we developed a unique technical ecosystem deployed across dozens of metro stations. On-site staff used professional cameras to capture the gaze of participating commuters. Our custom application processed these images in real-time, centralizing user data and photos onto a master server. This server then prepared and automated the printing files for production on custom ceramic tiles - designed to match the iconic Paris Metro brick format - within hours of the capture. This allowed thousands of commuters to collect their personalized "Metro brick" at their respective stations, creating a physical link between the users and the network.