SNCF AI Agent

To simplify the user journey in stations and surprise its customers with innovative technologies, SNCF aims to test AI-powered customer assistance agents in stations.

France’s most famous voice, Simone, is back in action with a new look, thanks to a real-time animated 3D character. Users can speak directly to her, and Simone responds vocally and accurately to travelers’ questions. Connected to a variety of network services, she can provide train schedules, station services, routes across the Île-de-France region, and much more, using maps and images to guide users.

The project is developed by INVERSIVE studio, with the collaboration of Brain Analytics.

The project received the SNCF Innovation Award 2024 and Digital Transformation Award 2024.